Attenzione: per alcune dimensioni come la Sorgente o il Mezzo di Traffico, è possibile che alcuni User siano presenti in più voci (esempio: utente che effettua due sessioni, la prima da google / organico e la seconda da newsletter / email). Se si cambia il data range da 1 Agosto-15 Agosto a 1 Agosto-16 Agosto, Google Analytics non potrà semplicemente aggiungere la differenza del valore degli Users, poiché questo numero è basato su un calcolo più complesso: la metrica Users deve essere ri-calcolata ogni volta che viene richiesta nei report. Premessa: attenzione che questa è complessa. Depending on where and how they browse your site, an individual person can technically be counted as several users. Google Analytics users are based on the cookie ID stored in the local storage of a browser. ...and that’s where you start running into potential trouble. The first thing you need to do is to sign in to your Google Analytics account and choose the site for which you’d like to grant access. ): New users are users who have never been to your website, according to Google’s tracking snippet; returning users have visited your site before. Improves Google Analytics compliance with GDPR and other privacy regulations in WordPress. On the other hand, if you don’t spend any advertising dollars, but receive 20 users organically and five of them convert to become regular users, this is positive because your regular user base grew.

It seems GA couldn’t come up with a unique name for user type dimensions. However, there are instances where that same person could still be counted as a new user, even if they already visited your site. 3 questions) not to take too much of your visitors’ time, and tweak the questions slightly depending on the pages you want to collect data on: Note: it’s much easier for a visitor to reply to question 1 (it’s a straightforward yes/no question), but it takes more effort to answer open-ended questions 2 or 3. If they access your site on a different device or through a different browser than they used the first time, they will receive a new unique identifier for that browser. Understanding these journeys is critical for optimising your website as identifying them also highlights any blockers that could be causing you to lose revenue. One question we often encounter with our customers who’ve had their accounts for a while now, would be how to add other users to their Google Analytics Account? Having a low number of returning users compared to many new users may be standard across some industries, and therefore normal. Questo costringe Google Analytics ad utilizzare il metodo di calcolo numero 2. The third component is ‘com’. For Google Analytics, a user is a combination of a unique random number and the first timestamp. It happens many times that a user clears their browser cookies, visits your website from incognito mode or uses different browsers or devices. If you’re interested in a bit of technical explanation, the box below is for you. This unique id is counted as a new unique user in Google Analytics. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment. If the user deletes the browser cookies, the ID gets deleted and reset to a new client ID on their next visit to the website.

MonsterInsights® is a registered trademark MonsterInsights, LLC. The 'New Visitor' is a dimension and 'New Users' is a metric. Our support team may ask to be granted access to your Google Analytics account in order to help you troubleshoot any issues. The second field is the number of components at the domain separated by a dot. One component is ‘optimizesmart’ and the second component is ‘com’. This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business. Il calcolo ottimale viene selezionato automaticamente a seconda del report richiesto. Custom Funnels are fantastic as a start, but if you want to really analyse the user types that are dropping off, Advanced Analysis is the tool for you. To determine if a user is new or returning, Google Analytics creates a randomly generated string for a Client ID field stored within a user's browser cookie: Using this string, GA can match and label any additional sessions coming from the same browser on the same device as a session by a returning user—but in any other scenario, Google has no way to to do the same: To sum up: when it comes to users, your GA data will always be somewhat skewed because of different devices, browsers, and privacy settings and options. #1 How to Add Users Metrics to Standard Google Analytics Reports, #2 Learn about Active Users Report in Google Analytics, #3 Understanding the Difference between Client ID and User ID. Utilising the ‘All Pages’ report, I can see the exact pages users visited during converting visits. Had GA used ‘New user’ as a dimension name than it would have become very difficult to differentiate between the ‘New User’ dimension and the ‘New Users’ metric. The first function is to group sessions based on a specific interaction. Al fine di evitare eventuali inesattezze, è possibile creare un custom report con una dimensione non di data che sarà comune a tutte le sessioni degli User (per esempio: browsers, Sistema Operativo o Mobile Device). Esistono diverse soluzioni che possono essere utilizzate per customizzare questi dati, uno dei più diffusi e utilizzati è quello di assegnarli e raccoglierli attraverso cookies gestiti da un browser. Google Analytics distinguishes users who engage with your website by setting a cookie that keeps track of the domain, the number and time of previous visits, traffic source, and the start and end of a session. Keep the survey short (max. This will highlight irrelevant pages and will assist you to  find pages where users are struggling to find the information they are after. This book has been written to help you implement attribution modelling. Due to this, it’s one of the key ways to analyse ecommerce journeys in Google Analytics. This is handy for pages with multiple entrance points to a page like “Contact Us”, allowing you to analyse which pages are driving people to contact you. When the same user visits your site at a later time, they will be counted as a “returning user.”. There is also a possibility that the same user is counted twice for different sources/mediums. Molte di queste, come le Pagine Viste, sono semplici conteggi additivi rispetto ai giorni. Google Analytics: come viene calcolata la metrica “Users”? Behaviour flow visualises the paths that users most-frequently take on your website with the ability to change the granularity to gain insights into the behaviours that are important to you. If the user switch device or browser on a return visit to your website, a new unique client ID is created and the returning user is counted as a new user, as client ID exists only on the device/browser where it has been set. The first time a person visits your site, a Google Analytics cookie will be set and a unique identifier will be assigned to them. Il metodo di calcolo numero 2 si basa sul modo in cui si assegnano, si collezionano e si raccolgono i dati persistenti del proprio traffico.

But as we mentioned above, if one person visits your site from multiple devices or varying browsers, or if they delete or block cookies at some point, or if they’re visiting your site in private mode, GA won’t recognize that one person as one user. Following is an example of a Client ID: 124562358.46738999. “Users” displays on the default Google Analytics dashboard as soon as you log in to the tool, but you can also find the data for this metric by navigating to “Audience” > “Overview.” Any time new visitors land on your website, Google Analytics assigns them a unique ID—or client ID—that’s stored as … Procedimento: se siete avvezzi all’utilizzo dei segmenti avanzati e dei custom report, potreste esservi accorti che la metrica Users subisce delle modifiche a seconda della reportistica utilizzata.

In short, no. This way, using the ‘All Pages’ Report, you can exclude those two steps and analyse the pages viewed between these steps.